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Private Label Probiotic Chocolates

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By: Sean Moloughney

Editor, Nutraceuticals World

Ganeden Biotech and Agostoni Chocolate have partnered to develop Chocolate Plus Private Label, a store-brand functional snack program that combines the patented probiotic GanedenBC30 with Italian dark chocolate. Designed to fit into retailer’s confectionary and wellness supplement categories, the Chocolate Plus Private Label program offers a mix-and-match approach for product feature and pricing flexibility. Retailers start with the popular health benefits of Agostoni’s premium Italian dark chocolate—70 percent for a high cocoa content or 60 percent for a softer flavor profile—and can opt to sell the chocolate with the GanedenBC30 probiotic alone, or offer a chocolate bar that includes GanedenBC30 probiotic plus toasted flax seed, which contributes additional omega oils. Beyond choices in flavor and ingredients, the Chocolate Plus Private Label program gives retailers the option of two chocolate bar sizes: either a bite-sized 0.5-oz. mini-bar or a 1.1-oz. snack bar format. For further information: www.ganedenlabs.com; www.agostonichocolate.com

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